Restaurants, Retail and Commercial
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W2A Design Group provided full A/E Services for this Harley-Davidson showroom and service building, located on a prominent location on a 3-acre site along Route 309, south of Allentown.
The new 26,500 SF building includes a 6,000 SF showroom for Harley-Davidson sales, accessories, and clothing. It also includes a 7,500 SF service area including parts storage and a loading dock. The structure is a steel frame with pre-cast concrete wall panel and glass curtainwall exterior.
The building design, including site planning, was specifically developed by W2A to allow for an addition of up to 10,000 SF as may be required in the future. In addition, the building owners were obliged by Harley-Davidson to relocate the existing dealership to a new facility within a short period of time.
Situated on a busy 4-lane divided highway just south of Allentown PA, this Harley-Davidson dealership was designed to make a statement to motorists passing by both southbound and northbound. Accessible only to southbound traffic with a somewhat narrow highway frontage and a short visibility period, it was decided that the building should be on the north edge of the property with driveway access and parking to the south side. This allows motorists deceleration time to be able to turn into the facility. Placement of the parking lot on the south side of the building also helps minimize ice build-up in the lot during winter months.